3. Charlene Li, "Strategies For Winning In A World Transformed By Social Technologies"

PARC Forum
Thursday, December 6, 2007
4:00 – 5:00 P.M.
George E. Pake Auditorium, Palo Alto Research Center

TITLE: "Strategies For Winning In A World Transformed By Social Technologies"

SPEAKER: Charlene Li, Vice President, Principal Analyst, Forrester

ABSTRACT: With the advent of social technologies like blogs and social networks, the world has transformed to one where people get what they need from each other, rather than from traditional institutions. Companies are threatened by this new order, and need new frameworks and strategies for how to approach the groundswell of active, participating customers. This forum will address the following issues: -What process should companies use to create a coherent social strategy? -What business objectives and results can be achieved with Web 2.0 technologies? -Who should lead and own the social strategy within an organization? -How will social technologies transform your business in the future?

ABOUT THE SPEAKER: Charlene primarily contributes to Forrester's offerings for the Interactive Marketing professional. She is one of the driving forces behind Forrester's Social Computing and Web 2.0 research, and examines how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes. During her eight years at Forrester, Charlene has also lead the marketing and media research team, and ran the San Francisco office. In her research, Charlene covers such marketing-related topics as consumer portals, search, and media site design. She also leverages her background in newspaper publishing and looks at online local media and online classifieds. In the past, she has also written about online advertising, online gaming, and media content strategies. She also contributes to her Groundswell blog and plans to publish a book by the same name in spring 2008. A former strategy consultant for Monitor Company, Charlene is a magna cum laude graduate of Harvard University and holds an M.B.A. from Harvard Business School.

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This is the third talk in a special forum series on Going Beyond Web 2.0.

ONLINE ARCHIVE: http://www.parc.com/events/forum/archive.php [video + audio]

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