15. Ed Chi, "Enhancing the Social Web through Augmented Social Cognition research"

PARC Forum: May 1, 2008, 4:00 p.m., George E. Pake Auditorium, Palo Alto, CA ,USA

Enhancing the Social Web through Augmented Social Cognition research

Ed Chi, PARC Augmented Social Cognition group

We are experiencing the new Social Web, where people share, communicate, commiserate, and conflict with each other. As evidenced by Wikipedia and del.icio.us, Web 2.0 environments are turning people into social information foragers and sharers. Users interact to resolve conflicts and jointly make sense of topic areas from "Obama vs. Clinton" to "Islam."

PARC's Augmented Social Cognition researchers -- who come from cognitive psychology, computer science, HCI, sociology, and other disciplines -- focus on understanding how to "enhance a group of people's ability to remember, think, and reason". Through Web 2.0 systems like social tagging, blogs, Wikis, and more, we can finally study, in detail, these types of enhancements on a very large scale.

In this Forum, we summarize recent PARC work and early findings on: (1) how conflict and coordination have played out in Wikipedia, and how social transparency might affect reader trust; (2) how decreasing interaction costs might change participation in social tagging systems; and (3) how computation can help organize user-generated content and
metadata.


Bio:
Ed H. Chi is a senior research scientist and area manager of PARC's Augmented Social Cognition group. His previous work includes understanding Information Scent (how users navigate and make sense of information environments like the Web), as well as developing information visualizations such as the "Spreadsheet for Visualization" (which allows users to explore data through a spreadsheet metaphor where each cell holds an entire data set with a full-fledged visualization). He has also worked on computational molecular biology, ubiquitous computing systems, and recommendation and personalized search engines. Ed has over 19 patents and has been conducting research on user interface software systems since 1993. He has been quoted in the Economist, Time Magazine, LA Times, Slate, and the Associated Press. Ed completed his B.S., M.S., and Ph.D. degrees from the University of Minnesota between 1992 and 1999. In his spare time, he is an avid Taekwondo black belt, photographer, and snowboarder.

14. John Giannandrea, "Freebase: An Open Database of the World's Information"

PARC Forum: April 17, 2008, 4:00 p.m., George E. Pake Auditorium, Palo Alto, CA , USA

Freebase: An Open Database of the World's Information

John Giannandrea, Metaweb Technologies


Freebase -- an open database of the world's information -- is built by a global community and is free for anyone to query, contribute to, and build applications on. Drawing from large open data sets like Wikipedia, MusicBrainz, and the SEC, Freebase is curated by a passionate global community of users and contains structured information on millions of topics such as music, food ingredients, rocket engines, stock indices, historical events, and more.

Part of what makes this open database unique is that it spans domains, but requires that a particular topic exist only once in Freebase -- even if it might normally be found in multiple databases. For example, Arnold Schwarzenegger would appear in a movie database as an actor, a political database as a governor, and in a bodybuilder database as a Mr. Universe. In Freebase, however, there is only one topic for Arnold Schwarzenegger that brings all these facets together. The unified topic is a single reconciled identity, which makes it easier to find and contribute information about the linked world we live in.



John Giannandrea co-founded Metaweb Technologies in July 2005. Previously, he was CTO of TellMe Networks, Inc., where he was responsible for the development and operation of the world's largest VoiceXML network -- which was acquired by Microsoft Corporation in 2007. Prior to TellMe, John was Chief Technologist of Netscape's Web browser group. Throughout his career, he has contributed extensively to industry Internet standards and protocols, including Java, HTTP, SSL, and RDF. John is originally from Scotland and graduated from Strathclyde University.

13. Chris Anderson, "FREE! Why $0.00 Is the Future of Business"

PARC Forum: March 27, 2008, 4:00 p.m., George E. Pake Auditorium, Palo Alto, CA , USA

FREE! Why $0.00 Is the Future of Business

Chris Anderson, Editor-in-Chief of Wired magazine & Author, The Long Tail

The Web has become the land of the free. The idea that you can make money by giving something away is no longer radical -- free has emerged as a full-fledged economy. Not only is technology giving companies greater flexibility in how broadly they can define their markets, but anything that touches digital networks quickly feels the effect of falling costs. In this Forum, Anderson will discuss the rise of "freeconomics" and technologies driving the spread of free business models across the economy. Between new ways companies have found to subsidize products and the falling cost of doing business in this digital age, the opportunities to adopt a free business model of some sort have never been greater.



Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2007 and in 2005, a year in which he was also named Editor of the Year by Advertising Age magazine. He is the author of New York Times bestselling book The Long Tail: Why the Future of Business is Selling Less of More, which was published in 2006, and runs a blog on the subject at longtail.com. In 2007, the book won a prestigious Loeb Award as the best business book of the year and Anderson was named one of the “Time 100” -- the newsmagazine’s list of the 100 most influential men and women in the world.

Previously, Anderson was at The Economist. He also started The Economist’s Internet coverage in 1994 and directed its initial web strategy. Anderson's media career began at the science journals Nature and Science, where he served in several editorial capacities. Anderson holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

12. Lisa Petrides, "Open Education: Stepping into New Collaborative Processes"

PARC Forum: March 20, 2008, 4:00 p.m., George E. Pake Auditorium, Palo Alto, CA

Open Education: Stepping into New Collaborative Processes

Lisa Petrides, Ph.D., President and Founder of the Institute for the Study of Knowledge Management in Education (ISKME)

The open content movement – which involves the aggregation, sharing, and collaborative enrichment of free educational materials over the Internet – is re-energizing teaching and learning efforts and making educational resources more dynamic through a cross-pollination of ideas and expertise. This Forum will discuss open education efforts worldwide, including the Institute for the Study of Knowledge Management in Education's (ISKME) online network, OER Commons. OER Commons aggregates open educational resources (OER) within a social networking environment to stimulate engagement of diverse populations in accessing and using these resources. Drawing on insights from ISKME’s OER Commons initiative, as well as its research on online collaborative learning environments, this Forum will discuss: (1) how the open education movement is fundamentally about strengthening scholarship and teaching through collaboration – and developing technologies to make that happen; and (2) how this nascent movement is addressing the technical and cultural challenges that impact its widespread adoption.


Lisa Petrides, Ph.D., is president and founder of the Institute for the Study of Knowledge Management in Education (ISKME), an independent non-profit educational research institute located in Half Moon Bay, California. ISKME’s work includes applied research, innovative projects, and field-building initiatives in the area of knowledge sharing in education. Petrides has led the OER Commons initiative, an open source teaching and learning network, which focuses on supporting teachers and learners to facilitate the creation and adaptation of dynamic and evolving open educational resources (OER). A former professor in the Department of Organization and Leadership at Columbia University, Teachers College, Petrides received her Ph.D. in Education from Stanford University, MBA from Sonoma State University.

11. Bernard Kerr and Joshua Schachter, "Making del.cio.us Tastier"

PARC Forum: March 13, 2008, 5:00 p.m., George E. Pake Auditorium, Palo Alto, CA , USA

Making del.cio.us Tastier

Bernard Kerr and Joshua Schachter, Yahoo! Inc

Del.icio.us has fundamentally changed the way people bookmark and discover the best things on the web. With its launch in 2003, it unleashed the concepts of social bookmarking and tagging on the web, which have inspired an entire generation of social sites.

Many millions of bookmarks later, del.icio.us is now preparing for the next stage of its journey: a new release that features a fresh design with many new features. This talk will explore the unique design challenges of evolving an iconic design into a much richer experience that attracts new users without alienating the existing ones. We will share many of the lessons learned along the way, and show how these have affected our thinking and the upcoming design.



Bernard Kerr
Design Lead del.icio.us
Yahoo! Inc

Bernard Kerr is the lead designer on del.icio.us. He is in charge of the complete user experience for del.icio.us and the ecosystem of products that surround it.

Prior to working at Yahoo! he was a Strategic Designer at IBM Research's Collaborative User Experience group, where his research focused on designing advanced concept software applications and visualizations for collaboration. His work has been published various places including the Infovis and CHI conferences. Before joining IBM Research Bernard held positions at Interval Research and IDEO.

Bernard graduated from the Royal College of Art’s Computer Related Design program in London (2000). He also holds a Bachelor of Architecture degree from Victoria University, Wellington, New Zealand (1992).


Joshua Schachter
Founder of del.icio.us; director of engineering, Yahoo!
Yahoo! Inc.

Joshua Schachter, founder of del.icio.us, put web tagging and social bookmarking front and center at Yahoo! when his company was acquired in December 2005. Joshua is responsible for overseeing the strategic direction and growth of the del.icio.us platform and user community as part of Yahoo!’s ongoing development of social search tools.

Before founding del.icio.us, Inc. in 2005 (it was originally developed as a personal hobby starting in 2003), Joshua spent 10 years in the financial services industry in New York

10. Katie Delahaye Paine, "You can’t divide by zero – measuring the effectiveness of free "

PARC Forum: February 28, 2008, 5:00 p.m., George E. Pake Auditorium, Palo Alto, CA , USA

Beyond Web 2.0: You can’t divide by zero – measuring the effectiveness of free

Katie Delahaye Paine, CEO, KDPaine & Partners; Publisher, The Measurement Standard


For the past 20 years, Katie Paine has been analyzing the media landscape and helping her clients figure out whether the money they were spending on marketing and PR was worth it. But now, in the post-Web 2.0 world where so many tools are free (or virtually so), the old ROI no longer works. The new ROI is less about quantity and big numbers than it is about relationships and conversations. This session will discuss how to measure the impact of those “Naked Conversations” on brand, reputation, and relationships.



Katie Delahaye Paine is publisher of the first blog and the first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. Her book, Measuring Public Relationships: the Data-Driven Communicator’s guide to Measuring Public Relationships was published in December 2007. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

For the past two decades, Paine has been providing professionals with the tools, data, and information to make better business decisions. Paine and her colleagues have conducted interviews and analyzed countless news articles, blogs, newsgroup postings, and internal communications in the relentless pursuit of quantitative and qualitative measures of her clients' marketing success. Paine has worked with companies such as Raytheon, Allstate, Facebook, and Southwest Airlines. Most recently, she has focused on social media measurement as well as providing cost-effective measurement programs for non-profits, small businesses, and government agencies.

9. Andrew McAfee, "Enterprise 2.0: The State of an Art"

PARC FORUM:
February 21 ∙ 4:00 – 5:00 pm ∙ George E. Pake Auditorium, Palo Alto Research Center

TITLE: "Enterprise 2.0: The State of an Art"

SPEAKER: Andrew McAfee, Harvard Business School

ABSTRACT: Andrew McAfee will discuss Enterprise 2.0 – the use of Web 2.0 technologies and approaches by companies in pursuit of business goals. He will describe the trends that have converged to make Enterprise 2.0 an appealing reality now, illustrating them with examples from both the Internet and Intranets. He will also frame the benefits brought by Enterprise 2.0, and use case studies to show how they address some longstanding challenges within organizations. Finally, he will outline substantial barriers to successful adoption of the new tools and approaches, and discuss appropriate roles for general managers, IT departments, internal champions, and other important constituencies.

ABOUT THE SPEAKER: Andrew McAfee joined the faculty of the Technology and Operations Management Unit at Harvard Business School (HBS) in 1998. His research investigates how managers can most effectively select, implement, and use Information Technology (IT) to achieve business goals. He was the recipient of a U.S. Department of Energy Integrated Manufacturing Fellowship for his doctoral research, which focused on the performance impact of enterprise information technologies such as SAP's R/3. His current research falls into two categories: (1) an exploration of how Web 2.0 technologies can be used within the enterprise, and what their impact is likely to be; and (2) a study of IT's impact over time on the structure of U.S. industries and the nature of competition within them.

Awarded a Doctorate in Business Administration at HBS in 1999, McAfee also holds dual M.S. degrees in Mechanical Engineering and Management from MIT as a Leaders for Manufacturing fellow, and B.S. degrees in Mechanical Engineering and in Humanities from MIT.

This is the 9th talk in our special forum series on Going Beyond Web 2.0.

8. Premal Shah, "Kiva.org: a transparent, web-based microfinance system"

PARC Forum
Thursday February 7 ∙ 4:00 – 5:00 pm ∙ George E. Pake Auditorium, Palo Alto Research Center

TITLE: "Kiva.org: a transparent, web-based microfinance system"

SPEAKER: Premal Shah, President, Kiva.org loans that change lives

ABSTRACT: Non-profit Kiva.org provides a data-rich, transparent lending platform for “peer-to-peer” microfinance. By enabling people to connect with and make personal loans to low-income entrepreneurs in the developing world, Kiva is revolutionizing the fight against global poverty. Users aren’t donors to general funds, but lenders in a process based on mutual respect and trust: Kiva’s microfinance approach allows lenders to see exactly who their money goes to, what the recipients are doing with it, and how it is making a difference. In this talk, Premal shares how Kiva.org rapidly grew to become the most trafficked site in microfinance. He will also share how Kiva constantly works to make the online system more transparent.

ABOUT THE SPEAKER: As President, Premal leads Kiva.org's efforts to scale its partnerships and member base. Prior to Kiva.org, Premal was a Principal Product Manager at PayPal, an eBay company. During his 6 year career at PayPal, Premal drove a number of key initiatives including a year long project defining eBay's role in economically empowering the global working poor. A number of corporate initiatives have come out of this effort, including PayPal's support of Kiva.org. Prior to PayPal, Premal was a strategy consultant at Mercer Management Consulting in New York. Premal has had a long standing interest in microfinance. In 1997, he was awarded a grant from Stanford University to research microfinance in Gujarat, India. More recently he co-founded the Silicon Valley Microfinance Network and spent 2 months in India working to refine and validate Kiva.org's model. In 2006, Premal was a featured speaker at the Clinton Global Initiative and Global Microcredit Summit. Premal graduated with a B.A. in Economics from Stanford University.

This is the 8th talk in our special forum series on Going Beyond Web 2.0.

7. Fernanda Viégas & Martin Wattenberg, "Many Eyes: Democratizing Visualization"

PARC Forum
Thursday, January 31
4:00 – 5:00 P.M.
George E. Pake Auditorium, Palo Alto Research Center

TITLE: "Many Eyes: Democratizing Visualization"

SPEAKERS: Fernanda Viégas & Martin Wattenberg, IBM Visual Communication Lab

ABSTRACT: Data visualization has historically been accessible only to the elite in academia, business, and government. But in recent years web-based visualizations -- ranging from political art projects to news stories -- have reached audiences of millions. Unfortunately, while lay users can view many sophisticated visualizations, they have few ways to create them. In order to "democratize" visualization, we have built Many Eyes, a web site where people may upload their own data, create interactive visualizations, and carry on conversations. The goal is to foster a social style of data analysis in which visualizations serve not only as a discovery tool for individuals but also as a means to spur discussion and collaboration. We will provide an overview of Many Eyes, patterns of usage on the site, and what those patterns suggest about the future of visualization.

ABOUT THE SPEAKERS: Fernanda Viégas and Martin Wattenberg are research scientists in IBM's Visual Communication Lab. Viégas is known for her pioneering work on depicting chat histories and e-mail. Wattenberg's visualizations of the stock market and baby names are considered internet classics. Both Viégas and Wattenberg are also known for their visualization-based artwork, which has been exhibited in venues such as the Museum of Modern Art in New York, London Institute of Contemporary Arts, and the Whitney Museum of American Art. The two became a team in 2003 when they decided to visualize Wikipedia, leading to the "history flow" project that revealed the self-healing nature of the online encyclopedia. They are currently exploring the power of web-based visualization and the social forms of data analysis it enables.

This is the 7th talk in our special forum series on Going Beyond Web 2.0.

6. BJ Fogg & colleagues, "Facebook applications, mass persuasion, & world peace"

PARC Forum
Thursday, January 24, 4:00 – 5:00 P.M.
George E. Pake Auditorium, Palo Alto Research Center

TITLE: "Facebook applications, mass persuasion, & world peace"

SPEAKER: BJ Fogg & colleagues, Persuasive Technology Lab, Stanford University

ABSTRACT: Just a few months ago, a new form of persuasion was born. In response, I created the “Facebook Class” for Stanford, and a talented team joined me. In the weeks that followed, our students used this new power -- what I call “Mass Interpersonal Persuasion” -- to reach over 16 million people with their Facebook applications. This new form of persuasion can make people rich, as we saw. But more important, Mass Interpersonal Persuasion can solve global problems in ways never before possible. On Thursday, for the first time, I will share deeper insights into this new persuasion phenomenon. My talk will connect the successes on Facebook with new trends in computerized persuasion. To push the envelope even more, I’ll share my Stanford lab’s project on Peace Technology. Our goal: Global harmony in 30 years. Thanks to Mass Interpersonal Persuasion, this ambitious goal is finally achievable (at least we think so). In some ways, the Facebook Class was a proof of concept. There’s more to explain – and most of it is new (in other words, feedback welcome!). So if you’re interested in the power behind Facebook apps, mass persuasion, or world peace, then join us on Thursday.

ABOUT THE SPEAKER: Stanford University awarded Dr. BJ Fogg the Maccoby Prize in 1998 for his research on computerized persuasion. He then founded the Persuasive Technology Lab and began teaching at Stanford, while also leading innovation projects for industry. In Fall 2007, BJ taught a new class for Stanford (with Dave McClure) about applications for Facebook. Their students' projects engaged over 16 million Facebook users in six weeks. BJ has identified a new form of persuasion that makes such dramatic results possible. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do.

This is the 6th talk in our special forum series on Going Beyond Web 2.0.

5. Bernardo Huberman, "Social Dynamics in the Age of the Web"

PARC Forum
Thursday, January 10, 2008
4:00 – 5:00 P.M.
George E. Pake Auditorium, Palo Alto Research Center

TITLE & SPEAKER : "Social Dynamics in the Age of the Web" -- Bernardo Huberman, HP Labs

ABSTRACT: The web mediates interactions among distant people on a scale that was never possible in the physical world. From vast social networks, to grass-root amateur creativity and the creation of encyclopedic knowledge, a collective intelligence is at work in ways that differ from traditional communities in style, intensity and effectiveness of interaction. I will present the results of several studies of social dynamics in the web, as well as mechanisms we have designed to access this collective intelligence while improving users experiences with digital content.

ABOUT THE SPEAKER: Bernardo Huberman is a Senior HP Fellow and the Director of the Information Dynamics Lab at Hewlett Packard Laboratories. He is also a Consulting Professor in the Department of Applied Physics at Stanford University. Before joining HP Labs he worked for many years at Xerox PARC. For the past eight years his research has concentrated on the phenomenon of Web, with an emphasis on the design of novel mechanisms for discovering and aggregating information. [more...]

This is the fifth talk in our special forum series on Going Beyond Web 2.0.

4. Guy Kawasaki, "How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09"

PARC Forum
Thursday, December 13, 2007
4:00 – 5:00 P.M.
George E. Pake Auditorium, Palo Alto Research Center

TITLE:
How I built a Web 2.0, User-Generated Content, Citizen
Journalism, Long-Tail, Social Media Site for $12,107.09

SPEAKER:
Guy Kawasaki, Truemors and Garage Technology Ventures

ABSTRACT:
In this talk, Guy will explain why and how he launched Truemors.com
using open-source software, contractors, favors, and cajoling. He will
also cover the current entrepreneurial and venture-capital funding
conditions. http://truemors.com/

ABOUT THE SPEAKER:
Guy Kawasaki is the co-founder of Truemors and a managing director of
Garage Technology Ventures. He is also a columnist for Entrepreneur
Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy
is the author of eight books including The Art of the Start, Rules for
Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream,
and The Macintosh Way. He has a BA from Stanford University and an MBA
from UCLA as well as an honorary doctorate from Babson College.
http://guykawasaki.com/

***************
UPCOMING/ PAST FORUMS:

This is the third talk in a special forum series on Going Beyond Web 2.0. Past talks available online and upcoming forums include:

November 15 -- Ross Mayfield, Socialtext

November 29 -- Garrett Camp, Stumble Upon

December 13 -- Guy Kawasaki, Truemors, Garage Ventures

January 10 -- Bernardo Huberman, HP Labs

January 17 -- Chris Anderson, The Long Tail

January 31 -- Fernanda Viegas & Martin Wattenberg, IBM Many Eyes

February 7 -- Premal Shah, Kiva.org

February 21 -- Andrew Mc Afee, Harvard Business School

***************

ABOUT PARC FORUM: www.parc.com/forums

ONLINE ARCHIVE:
http://www.parc.com/events/forum/archive.php [video + audio]

DRIVING DIRECTIONS: www.parc.com/directions

To subscribe to future PARC Forum announcements and/or our e-newsletter, please visit: www.parc.com/subscriptions.

To unsubscribe from forum announcements, please send an e-mail to info@parc.com specifying the e-mail address you'd like to have removed.

3. Charlene Li, "Strategies For Winning In A World Transformed By Social Technologies"

PARC Forum
Thursday, December 6, 2007
4:00 – 5:00 P.M.
George E. Pake Auditorium, Palo Alto Research Center

TITLE: "Strategies For Winning In A World Transformed By Social Technologies"

SPEAKER: Charlene Li, Vice President, Principal Analyst, Forrester

ABSTRACT: With the advent of social technologies like blogs and social networks, the world has transformed to one where people get what they need from each other, rather than from traditional institutions. Companies are threatened by this new order, and need new frameworks and strategies for how to approach the groundswell of active, participating customers. This forum will address the following issues: -What process should companies use to create a coherent social strategy? -What business objectives and results can be achieved with Web 2.0 technologies? -Who should lead and own the social strategy within an organization? -How will social technologies transform your business in the future?

ABOUT THE SPEAKER: Charlene primarily contributes to Forrester's offerings for the Interactive Marketing professional. She is one of the driving forces behind Forrester's Social Computing and Web 2.0 research, and examines how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes. During her eight years at Forrester, Charlene has also lead the marketing and media research team, and ran the San Francisco office. In her research, Charlene covers such marketing-related topics as consumer portals, search, and media site design. She also leverages her background in newspaper publishing and looks at online local media and online classifieds. In the past, she has also written about online advertising, online gaming, and media content strategies. She also contributes to her Groundswell blog and plans to publish a book by the same name in spring 2008. A former strategy consultant for Monitor Company, Charlene is a magna cum laude graduate of Harvard University and holds an M.B.A. from Harvard Business School.

***************************************************

This is the third talk in a special forum series on Going Beyond Web 2.0.

ONLINE ARCHIVE: http://www.parc.com/events/forum/archive.php [video + audio]

To subscribe to future PARC Forum announcements and/or our e-newsletter, please visit: www.parc.com/subscriptions.

2. Garrett Camp on StumbleUpon: A Web Discovery System

PARC Forum
Thursday, November 29, 2007
4:00 – 5:00 P.M.
George E. Pake Auditorium, Palo Alto Research Center

TITLE: StumbleUpon: A Web Discovery System

SPEAKER: Garrett Camp, Founder & Chief Product Officer

ABSTRACT: StumbleUpon is a web content discovery service with 4 million members. It uses a personalized recommendation engine and toolbar interface to suggest topically relevant web content, such as websites, photos, or videos recommended by friends or like-minded people. This lets users ("stumblers") discover great content that they wouldn't think to search for, and provides a unique platform for distributing web media. This talk will go though StumbleUpon's approach to online discovery and the history of its development.

ABOUT THE SPEAKER:
Garrett Camp, Founder & Chief Product Officer.
Garrett is responsible for StumbleUpon's product design and strategy. He has guided StumbleUpon's design and development since 2001, from inception to over 3.9M members. Garrett completed his Masters in Software Engineering at the University of Calgary, where he researched collaborative systems, evolutionary algorithms and information retrieval. He is also a 2007 recipient of MIT Technology Review's TR35 award.


***************************************************
UPCOMING FORUMS:

This is the second in a special forum series on Going Beyond Web 2.0:

December 6 -- Charlene Li, Forrester Research

December 13 -- Guy Kawasaki, Truemors, Garage Ventures

January 10 -- Bernardo Huberman, HP Labs

January 17 -- Chris Anderson, The Long Tail

January 31 -- Fernanda Viegas & Martin Wattenberg, IBM Many Eyes

February 7 -- Premal Shah, Kiva.org

February 21 -- Andrew Mc Afee, Harvard Business School

***************************************************

ABOUT THE FORUM: www.parc.com/forums

ONLINE ARCHIVE: http://www.parc.com/events/forum/archive.php [video +
audio]

DRIVING DIRECTIONS: www.parc.com/directions

To subscribe to future PARC Forum announcements and/or our e-newsletter,
please visit: www.parc.com/subscriptions.

To unsubscribe from forum announcements, please send an e-mail to
info@parc.com specifying the e-mail address you'd like to have removed.

1. Ross Mayfield on "Made of People"

PARC Forum Speaker Series on Going Beyond Web2.0
1st talk by Ross Mayfield on "Made of People".


PARC Forum
Thursday, November 15, 2007
4:00 – 5:00 P.M.
George E. Pake Auditorium, Palo Alto Research Center

TITLE: "Made of People"

SPEAKER: Ross Mayfield, CEO and Co-Founder of Socialtext

ABSTRACT: All things 2.0 are made of people. The social software that
powers the current wave of innovation takes a different approach of
getting out of the way of people to unleash their abundant desire to
share and collaborate. While these tools exhibit fantastic social
dynamics on the public web, adapting them for the context of an
organization is a challenge not only for tools, but practices. Sharing
control to create value isn't exactly the instinct of the enterprise.
This talk will explore the social software design and business patterns
that might make us more human.

ABOUT THE SPEAKER: Ross Mayfield is the Chairman, President and
Co-founder of Socialtext, the first wiki company and leading provider of
Enterprise 2.0 solutions. A well known blogger and speaker on web
trends, you can find him at http://ross.typepad.com.

***************************************************
UPCOMING FORUMS:

This is the first in a special forum series on Going Beyond Web 2.0:

November 29 -- Garrett Camp, Stumble Upon

December 6 -- Charlene Li, Forrester Research

December 13 -- Guy Kawasaki, Truemors, Garage Ventures

January 10 -- Bernardo Huberman, HP Labs

January 17 -- Chris Anderson, The Long Tail

January 31 -- Fernanda Viegas & Martin Wattenberg, IBM Many Eyes

February 7 -- Premal Shah, Kiva.org

February 21 -- Andrew Mc Afee, Harvard Business School

***************************************************

ABOUT THE FORUM: www.parc.com/forums

ONLINE ARCHIVE: http://www.parc.com/events/forum/archive.php [video +
audio]

DRIVING DIRECTIONS: www.parc.com/directions

To subscribe to future PARC Forum announcements and/or our e-newsletter,
please visit: www.parc.com/subscriptions.

To unsubscribe from forum announcements, please send an e-mail to
info@parc.com specifying the e-mail address you'd like to have removed.