Thursday, May 22, 2008

1. Ross Mayfield on "Made of People"

PARC Forum Speaker Series on Going Beyond Web2.0
1st talk by Ross Mayfield on "Made of People".

PARC Forum
Thursday, November 15, 2007
4:00 – 5:00 P.M.
George E. Pake Auditorium, Palo Alto Research Center

TITLE: "Made of People"

SPEAKER: Ross Mayfield, CEO and Co-Founder of Socialtext

ABSTRACT: All things 2.0 are made of people. The social software that
powers the current wave of innovation takes a different approach of
getting out of the way of people to unleash their abundant desire to
share and collaborate. While these tools exhibit fantastic social
dynamics on the public web, adapting them for the context of an
organization is a challenge not only for tools, but practices. Sharing
control to create value isn't exactly the instinct of the enterprise.
This talk will explore the social software design and business patterns
that might make us more human.

ABOUT THE SPEAKER: Ross Mayfield is the Chairman, President and
Co-founder of Socialtext, the first wiki company and leading provider of
Enterprise 2.0 solutions. A well known blogger and speaker on web
trends, you can find him at


This is the first in a special forum series on Going Beyond Web 2.0:

November 29 -- Garrett Camp, Stumble Upon

December 6 -- Charlene Li, Forrester Research

December 13 -- Guy Kawasaki, Truemors, Garage Ventures

January 10 -- Bernardo Huberman, HP Labs

January 17 -- Chris Anderson, The Long Tail

January 31 -- Fernanda Viegas & Martin Wattenberg, IBM Many Eyes

February 7 -- Premal Shah,

February 21 -- Andrew Mc Afee, Harvard Business School





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