Thursday, May 22, 2008

15. Ed Chi, "Enhancing the Social Web through Augmented Social Cognition research"

PARC Forum: May 1, 2008, 4:00 p.m., George E. Pake Auditorium, Palo Alto, CA ,USA

Enhancing the Social Web through Augmented Social Cognition research

Ed Chi, PARC Augmented Social Cognition group

We are experiencing the new Social Web, where people share, communicate, commiserate, and conflict with each other. As evidenced by Wikipedia and, Web 2.0 environments are turning people into social information foragers and sharers. Users interact to resolve conflicts and jointly make sense of topic areas from "Obama vs. Clinton" to "Islam."

PARC's Augmented Social Cognition researchers -- who come from cognitive psychology, computer science, HCI, sociology, and other disciplines -- focus on understanding how to "enhance a group of people's ability to remember, think, and reason". Through Web 2.0 systems like social tagging, blogs, Wikis, and more, we can finally study, in detail, these types of enhancements on a very large scale.

In this Forum, we summarize recent PARC work and early findings on: (1) how conflict and coordination have played out in Wikipedia, and how social transparency might affect reader trust; (2) how decreasing interaction costs might change participation in social tagging systems; and (3) how computation can help organize user-generated content and

Ed H. Chi is a senior research scientist and area manager of PARC's Augmented Social Cognition group. His previous work includes understanding Information Scent (how users navigate and make sense of information environments like the Web), as well as developing information visualizations such as the "Spreadsheet for Visualization" (which allows users to explore data through a spreadsheet metaphor where each cell holds an entire data set with a full-fledged visualization). He has also worked on computational molecular biology, ubiquitous computing systems, and recommendation and personalized search engines. Ed has over 19 patents and has been conducting research on user interface software systems since 1993. He has been quoted in the Economist, Time Magazine, LA Times, Slate, and the Associated Press. Ed completed his B.S., M.S., and Ph.D. degrees from the University of Minnesota between 1992 and 1999. In his spare time, he is an avid Taekwondo black belt, photographer, and snowboarder.

1 comment:

Ed H. Chi said...

We got this feedback from email:

I wanted to follow up on our many conversations regarding the wonderful
series on Web 2.0 that you helped assemble at PARC last year. I attended
them for both professional development, as part of my sabbatical learning,
and to help our computer science division try to understand how to both
approach Web 2.0 as a subject, and practice it as a discipline.

The speakers, topics, and companies you assembled helped give us a much
better idea about Web 2.0 as an evolution of human interaction and
collaboration, and has already spawned both a new Web 2.0 course within our
division, as well as a larger appreciation of 'Civilization 2.0'.

We'd like to follow up on potentially linking to the PARC material as an OER
(Open Educational Resource) which will allow us to quickly assemble content
around a foundation of Web 2.0 topics. We are discussing developing an
iTunesU facility within Foothill and De Anza Colleges, and hope that someday
you might be repurpose much of the PARC forum archives as podcast material.

We live in a world where some of the most important learning goes on in
seminars such as the PARC Forum series, and hope that someday many of our
students can benefit from these seminars as much as I did in your series.

Kind regards,